With Renaissance being a dance record celebrating Black queer culture, the challenge wasn’t just about launching the album but creating an event that truly captured its essence. We needed to design an experience that went beyond just music and embraced the album’s themes of joy, freedom, and self-expression.

Beyoncé’s fans aren’t just casual listeners—they thrive in spaces where they can be their unapologetic selves, celebrating together. To resonate with this audience, the event had to feel like a real party, where everyone could let loose and fully embody the spirit of the album.

The Loft in the A'DAM Tower became a lively disco setting. DJs played tracks from Renaissance, while lights and glitter added to the atmosphere, creating a sense of celebration and inclusivity that matched the spirit of Beyoncé’s album.